If you want to rank well with search engines, you need to engage in both SEO and on-page optimization. Most people don’t realize the importance of each other and unless they employ both disciplines, they are often relegated to being another website’s problem. Here’s how SEO works with on-page optimization thanks to our Bay Area SEO friends, JST Digital.
On-page optimization is geared toward sites you want to rank well. For example, lots of content focused on one topic. Your site includes many pages of content centered around one idea or keyword. For example, if your site is meant to sell accountability reports, your landing page should include content centered around the term.
That being said, on-page optimization is also important if you’re trying to rank well on search result pages from search engines other than Google. For example, results won’t match as accurately every time. Your site will appear ranked differently depending on the search engine, even if it’s the same search engine, only the results for that search engine differ. Even if the search engines are similar, results vary sometimes when you click through to the search engine.
The most important thing to remember when trying to optimize your site for Google is to remember its most fundamental characteristic. Google is all about fast and relative results. So if you have a relatively new site then even if it’s buried deep down in the SERPs, you may still be able to rank with lots of backlinks. It may take some time, but with consistent backlinks, the chances of eventually ranking well on Google rankings and increasing site traffic is much easier than you may think.
So how do you get backlinks? High-quality content. Good quality content is unique and written by an authority, or reputation, expert. It will be valuable and interesting to site visitors and will include the keywords for which you want to rank. Just getting ideas for content is one thing, writing it down is another.
Here’s a list of idea websites that you can use as resources for your content. If you’re starting a site then these are probably the easiest and most cost-effective starting ideas. If you’re still thinking it’s worth using these then your probably a salesperson and you’re not in the business of making money, it’s about pleasing the search engines.
Web 2.0 Sites
Forum & Groupthink