If you are trying to choose the right keyword(s) or keyword phrase(s) to build your website around from a search engine optimization (SEO) point of view then there are many things you need to consider. The first thing you need to think about is the theme for your site and the words that you would use if you were looking for your own site. The best way that I have found to build an optimal website around a certain theme is through SEO tools like WordTracker.com.
The other thing you need to think about is how you would go about searching for your keyword. Do you use search engines? What words would you use? How do you think of search terms when you are searching for something? You need to understand how people are actually searching which words they think will lead to the results they want. You also need to know how many people are searching for these words each month and how many other websites are competing for that same keyword but also how many people are also including those words in their keyword phrase(s). This can be done through the Google keyword tool.
You need to think about all of these things and more because it takes a lot of different things to rank successfully in Google. You also need to know that Google also ranks pages on a page-by-page basis, meaning that the home page of your website might be ranked in one of the top ten results for a given keyword but the inner pages might be ranked in under five. You see, Google does not only look at the number of times a keyword phrase is used in your content, it also looks at the quality of the content on the page. Most people spend far too much time writing heavily for their home page and neglecting the pages that are ranking effectively, therefore they miss out on a lot of quality traffic.
Google’s biggest mistake is that people spend so much time writing for the search engines and neglecting the pages that they are going to send people to. There are pages on your website that have one purpose and one purpose only, and that is to funnel people to either buy a product or find information about something. There are many other ways to do that on your website, but let’s stay with the home page. When you are writing the content for your home page, it is vital that you use the keyword that you are going to rank for throughout that page. For your ranking information to be seen, you want the search engines to see a density of one to two percent. So if you had a hundred words on your home page, make sure that you use the keyword throughout and make sure that it sounds natural.
Also, make sure that you use the keyword in the title tag, the header tag, and in the first paragraph of the home page. In fact, if it makes sense that you use it in the first sentence or two of the home page, then you can make sure that your home page is optimized to the fullest.
The next most important part of search engine optimization is keyword density. If you are going to rank in the search engines, then you need to make sure that you are getting a good amount of traffic to your web page each day. There are a variety of ways that you can do this. One of the easiest ways is to write articles and post them to various article directories. By posting your articles to article directories, you are going to get a one-way link back to your website.
You can also post comments on related blogs and forums and get backlinks. The best place to get links is to relate to other relevant blogs and forums and include a link back to your website. Posting to forums is a nice way of getting free advertising and TAGS. To get a good quality landed or direct hit traffic to your website from forums and boosted search placement you would be doing GOOGLE which includes getting a lot of traffic or clicks to your website.
Even still, some of the top bloggers and site owners get a lot of traffic from Google, so it’s always worth a shot when you can. There are ways in which you can get traffic for free from many of the popular blogs and forums including stumble upon, delicious, and Squidoo.
If you are going to buy a product or service that is going to generate you a lot of money, then you are going to want to find out how to get traffic for free using the search engines. Bay Area SEO says “the secret that most people don’t know about is that nearly everyone can begin to get traffic for free using the search engines and it simply involves focusing on a few keywords”.
The reason is that the top search engines know that there are many people looking to get content for their sites and websites that are looking for free content.